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B2B TECHNOLOGY SERVICES
IBS Infra
From a sprawling technology catalogue to one coherent sales system.
B2B TECHNOLOGY SERVICES
IBS Infra
I
Strategy, design and full-stack deliveryCorporate website transformation
The problem
IBS offered multiple technology services through one website, and every service demanded equal prominence — leaving serious buyers lost in a flat catalogue.
What I changed
- Reorganised six service divisions into one clear taxonomy
- Created dedicated buyer journeys for each division
- Redesigned the visual system around credibility, not decoration
- Developed the complete production website
- Improved enquiry routing to the correct team
The result
A simpler corporate website where buyers can quickly understand what IBS provides and reach the relevant service — and the team can keep it current without engineering help.