Capabilities

How I help organisations improve their digital presence.

Four focused ways to work together, from a complete corporate website to frontend implementation for an existing team. Each one is scoped honestly — including what is explicitly not included.

01

Corporate Website Design and Development

A complete corporate website built around what your organisation offers and what your audience needs to understand. Structure and messaging come first, then a clear interface and a production-ready frontend.

When this is the right fit

Organisations whose services are hard to explain in one sentence — multiple divisions, technical buyers, or audiences that need to trust the company before they enquire.

What is not included

  • Ongoing content writing after launch
  • Hosting and infrastructure management beyond handover

Deliverables

  • Information architecture and page structure
  • Homepage and core service pages
  • Design system for consistent pages
  • Responsive frontend implementation
  • Basic technical SEO and metadata
  • Deployment and code handover

Example project

IBS Infra

From a sprawling technology catalogue to one coherent sales system.

02

Website Redesign and Modernisation

A focused rebuild of an existing website that no longer reflects the business. I keep what already works, resolve the structural and performance problems, and modernise the design without discarding your established credibility.

When this is the right fit

Companies with an existing website that has accrued SEO equity but no longer reflects the business — slow, dated, hard to navigate, or built on a stack that is painful to update.

What is not included

  • Complete re-platforming onto a different CMS without a clear business reason
  • Migration of legacy backend systems outside the website

Deliverables

  • Review of the current structure and content
  • Reworked navigation and page hierarchy
  • Updated visual direction and design system
  • Performance and accessibility improvements
  • Content migration into the new structure
  • Staged launch with redirects preserved

Example project

IBS Infra

From a sprawling technology catalogue to one coherent sales system.

03

B2B Landing Pages and Lead Generation

Campaign and service landing pages designed to explain a specific offer and turn qualified visitors into enquiries. Clear messaging, a single purpose per page and a form flow built to be measured.

When this is the right fit

Teams running a specific campaign — a new service launch, an industry vertical, a paid-search destination — that need a page with one job and a form that qualifies the lead.

What is not included

  • Paid media management
  • CRM implementation and pipeline reporting

Deliverables

  • Message and offer structure
  • Conversion-focused page layout
  • Enquiry form with validation
  • Reusable sections for future campaigns
  • Analytics-ready event structure
  • Responsive implementation and deployment

Example project

IBS Infra

From a sprawling technology catalogue to one coherent sales system.

04

Frontend Development

Frontend implementation for teams that already have a design or an existing product. I build accessible, maintainable interfaces from designs, component systems or dashboards, faithful to the approved direction.

When this is the right fit

Product teams that have design coverage but need engineering capacity — dashboards, web apps, or component libraries built to production standard.

What is not included

  • Backend API design and database engineering
  • Long-term on-call maintenance contracts

Deliverables

  • Implementation from Figma or existing designs
  • Reusable component systems
  • Dashboard and web-application interfaces
  • Motion and interaction where it adds clarity
  • Performance and accessibility checks
  • Organised, documented code handover

Example project

CloudSun

Designed a 24-route operations workspace without losing the operator.

Not sure which fits your project?

Tell me what the website needs to achieve and I'll recommend a practical direction — even if that means pointing you to someone better suited.

Capabilities — corporate websites, redesign, B2B landing pages, frontend | Aditya